Overview
A contemporary reimagining of Myers’s Rum that modernizes the brand while honoring its heritage and craftsmanship.

Problem
The existing identity felt dated and inconsistent, lacking hierarchy and a unified system to distinguish product variations.

Concept & Strategy
Balanced tradition and modernity through refined typography, structured color systems, and elevated packaging design.

Result
A bold, cohesive identity system that strengthens shelf presence and scales across packaging and promotional materials.